Rachel is a poised and articulate CFO, able to scale finance and accounting teams to meet the strategic and operational needs of emerging growth companies. A strategic thinker with a sharp and agile approach to building shareholder value, she works at all levels of a company, from capital raises, FP&A, and M&A at the executive level to supervising consulting teams that address finance and accounting needs that go beyond the traditional close. Rachel has held CFO positions in B-to-B SaaS, E-Commerce, B-to-B and B-to-C Marketplace, Advertising/Media, and Medical Technology.

Since joining Kranz in 2018, Rachel and her team have supported start-up accounting operations, including The Yes (AI powered shopping platform), Makersights  (SaaS-based product decision platform), Noyo (SaaS Health insurance platform),  Babyquip (equipment rental marketplace). Intellimize (SaaS Machine learning platform), Lumi (Packaging supply platform marketplace), and CloudCath (Medtech.) Rachel’s leadership skills have built the best of class, committed accounting teams that grow with and address the needs of her portfolio companies, leading to long term relationships with her clients.  Beyond the monthly close, accounting teams have tackled complex accounting issues, including transaction processing for new marketplace models, B-to-B SaaS audit-ready revenue recognition schedules, FP&A models that address cash burn and runway, and addressing sales tax rules affecting marketplace platforms.

Before joining Kranz, Rachel held CFO and consulting CFO positions in venture-funded and privately finance companies including Endpoint Clinical (SaaS IRT), Dwell Media (Media, Advertising), Gehry Technologies (SaaS BIM), Equilibrium (Software), Zipline (Payment systems), Biome.io (Med Tech/Data) Santa Cruz Networks (Software) Careguide.com (internet Media), and Kivera (GPS acquired by TCS.)

Rachel is a Stanford MBA and has a bachelor’s degree from UCLA in Math and Economics. She began her career in strategic planning, including four years with a strategic management consulting firm (acquired by CapGemini) and 2.5 years as Business Development lead at LucasFilm Ltd. Outside of work, Rachel is an avid hiker, scaling mountain tops from the Himalayas to the Swiss Alps. Rachel lives in Marin with her family and loves taking work breaks and weekend time hiking trails juts outside her front door in and around Mount Tamalpais State Park, CA.