White Papers

Cash is King – The Money Story

Overcoming the Seven Barriers to Business Success.

It has been said that “cash is king” and that money makes the world go ‘round. So the question is, can you tell your organization’s “money story”—how it generates revenue and profits, maximizes cash flow and steers clear of trouble?

This white paper examines the Seven Barriers thwarting an honest-to-goodness truthful account, leading to generalized guesses, and provides a solution to gain visibility into actual performance.

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7 Barriers to Positive Cash Flow

Without visibility, there is no money story.

To be able to tell the money story, the CEO and CFO must have access to transparent, real-time performance data to analyze and compare to strategic plans. Business leaders must be able to take the pulse of KPIs and other measurements to accurately and confidently describe how much money the company is making today (or losing) and likely to generate tomorrow. Such descriptions also need to be both comprehensive and specific—full, deep-dive money story and the particular parts within this narrative like a product, market or geography.

Muting the ability to precisely tell these tales are what we are calling the Seven Barriers to Positive Cash Flow, which we introduce one by one in this report. Each barrier limits leadership’s ability to know what is going on in the organization to make informed, insightful and assertive decisions that drive profitable business growth.

The outcome is often dire—lost market share, slow growth and the inevitable crash that occurs when flying blind.

Discover the 7 barriers to positive cash flow:

  1. The Hairball
  2. Waiting for Real-Time Information
  3. Billing and Rev Rec: Necessary Bedfellows
  4. Upgrades Equal Downgrades
  5. Where’s the Money?
  6. Uncoupled Product & Service
  7. Misalignment of Strategy & Execution

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