Astrella and Kranz Create Partnership

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Kranz brings accounting and specialized finance solutions for VC portfolio companies to Astrella

AST Private Company Solutions Announces Strategic Alliance with Kranz, Leader in Finance & Accounting/CFO Advisory & Consulting Services to Private Companies

Menlo Park, CA—August 27, 2020 – AST Private Company Solutions (PCS) today announced a strategic partnership with leading venture capital and private equity consultancy firm Kranz. Users of PCS’s Astrella® capitalization (cap) table and ownership data management platform will now be able to integrate with Kranz’s preeminent accounting and specialized finance solutions for VC portfolio companies.

PCS recently launched Astrella as a transformative technology in private company shareholder management. The new software-as-a-service platform, built-in Silicon Valley as a new product for ownership data management leader AST, brings together innovative private blockchain technology, artificial intelligence (AI), and predictive analytics, and is built with an API-based ecosystem that supports leading partners like Kranz.

The integration with Kranz, which offers back-office accounting and administration for funds and their portfolio companies and a broader suite of consulting services, allows users to work closely with CFOs and CPAs to ensure company cap tables and employee equity plans, including ASC 718 financial reporting, are accurate and audit-ready.

“Astrella’s technology elements and best practices made the platform a natural fit for integration with our finance and accounting and business consulting operations,” said Daryl Dobrenz, CEO, Kranz. “As a consulting firm and a trusted advisor to our clients, we only support proven technology that implements easily, is intuitive, delivers high-level performance, and efficiency gains for our clients.”

Adds PCS President Carine Schneider, “I’ve known Kranz for many years and know they are a leading provider of financial consultancy services to private companies and investors. We know many of our fast-growing clients and their investors need professional guidance and support to ensure compliance with complex financial regulations and reporting requirements and, most importantly, need a provider that will grow with them. Making Astrella available as a tool for Kranz clients will increase efficiency and accuracy and ultimately work to reduce audit expenses.”

About Kranz

For over 25 years, Kranz has advised and supported entrepreneurs and founders through the complexities of building high-growth businesses. With 300+ career consultants, we specialize in outsourced accounting and finance, CFO advisory and strategic services, technical accounting, NetSuite consulting, interim finance, venture fund administration, stock administration, and transaction advisory services. For more information visit or read The Power of Kranz.